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On behalf of the German Federal Environment Agency, we prepared an international guideline for the introduction of "Circular Economy" - sustainable circular economy - in one's own business model and company. The guideline aims to accompany small and medium-sized enterprises (SMEs) on their way "from idea to market" and is intended to support the evaluation and practical implementation of EcoDesign from an economic point of view.
By creating the right study design, which is individually adapted to each project in close consultation with the client, it is also possible to gain critical and private insights into the target population - such as in this case preferences and dislikes in the sexual behavior of Germans.
If a startup wants to place its product in a classic supermarket in Germany, it gets quite expensive. Up to €50,000 is required for a listing. This investment is justified by the fact that the supermarket is taking a high risk because the sales are completely unknown. In 2018, we changed that! The Feedback Factory was born out of a vision to help young companies enter the retail market faster and easier.
The added value and importance of personae in customer-centric business development are mostly known. Resources for their creation seem so easily rationable because these archetypal users can be derived by marketeers themselves with the help of creativity techniques. However, if they are to be the basis for product development, content creation, marketing, and customer care, they would have to be really accurate.
The product studied was a learning platform that offers students in grades one to 13 an extracurricular opportunity to learn the material covered in school. The goal of the project was to analyze drivers and inhibitors in the use of the learning platform among newly acquired users and long-term subscribers and to identify recommendations for action. Which obstacles to daily use and which individual aspects of the value proposition can be identified?
A multidimensional, DQR/EQR-compatible competence grid was developed that works and grows from the inside (personality) to the outside (concrete skills). With the help of the developed competence "Ciriculum", CODE University teachers and learners can present the developed competences in an appealing, multi-faceted and impressive way. Hard and soft skills are demonstrated and the extensive profile of the applicants is conveyed.